The Future of Telco Customer Service: Integrating Voice and Digital

The telecommunications industry faces constant pressure to manage high-volume technical queries and combat customer churn. Luware integrates seamlessly with Microsoft Teams and your existing OSS/BSS, transforming call centers into intelligent contact centers that prioritize high-value customers and automate technical support for improved ARPU.

The biggest challenges facing telecommunications companies

The complex nature of modern telecommunications, involving multiple services, regulatory requirements, and high customer expectations, creates unique operational challenges that traditional contact centers struggle to manage. 

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Luware's approach to intelligent telecommunications contact centers

A faster way to resolve technical issues and manage VIP customers.

Modern IT service platform with Luware

Legacy ITSM

Contextual and intelligent call routing

Uses AI-powered intent recognition to understand the customer's need (e.g., 'no signal') and instantly routes them to the correct technical support or NOC team.

Long IVR menus and rigid routing

Customers navigate lengthy interactive voice response (IVR) options, often resulting in misrouting and frustrated transfers to the wrong department.

Full customer context via CRM integration

Power automate screen-pops a customer's record from your CRM/OSS/BSS with interaction history, open tickets, and their current ARPU tier upon answer.

Agent is blind to customer history

Agents must manually search OSS/BSS systems or ask the customer to repeat their issue, increasing call handling time and customer frustration.

Omnichannel deflection for common queries

Provides callers the ability to opt out of a voice queue for a digital interaction like WhatsApp or SMS, deflecting non-urgent traffic to less costly channels.

High operational cost with voice-only channels

All queries, including simple questions like network status or billing due dates, must be handled by an expensive human agent.

Automated transcription and summarization

Every call is fully transcribed and automatically summarized by AI, then logged directly into your ticketing system (e.g., ServiceNow).

Repetitive manual data entry and logging

Agents must manually document the entire technical discussion and create support tickets after the call is complete, which is time-consuming and error-prone.

Seamless internal collaboration within Teams

Allows receptionists and agents to see the real-time teams presence and calendar availability of internal experts for fast, safe consultative transfers.

Inconsistent service due to agent burnout

Complex issues require an agent to call another department (e.g., billing or network ops), often leading to internal delays.

No time to read?

Connect with one of our telco CX specialists to discuss your challenges and discover how our solutions can help you achieve your goals.

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Telecommunications contact center and CX use cases

Luware Nimbus powers a range of solutions to help telecommunications providers optimize their customer care, reduce operational friction, and protect ARPU.

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Intelligent call routing for high-value customers

The challenge is connecting VIP or high-ARPU customers quickly to their dedicated account manager or a specialized service team to prevent churn. The solution identifies the customer based on their number and automatically routes them to the most suitable agent or their preferred agent/case handler.

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Automated order status and billing information

Customers frequently call to check the status of a new service order, a device return, or an outstanding bill, overwhelming agents during peak hours. Virtual agents and power automate integrate with external order and billing systems to provide instant, personalized updates via text-to-speech, reducing agent workload.

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Efficient NOC and field-rep support

Internal support desks are overwhelmed by field representatives or network operations center (NOC) teams asking about ticket status, inventory, or territory access. Virtual user can handle these internal queries autonomously, and for sensitive tasks, it can prioritize and re-route the call to the correct team with minimal disruption.

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Multi-lingual support for diverse customer base

Serving a linguistically diverse population requires routing customers to an agent fluent in their language to ensure high-quality, frustration-free support. Skills-based routing directs calls to agents with matching language competencies immediately following a simple language selection IVR.

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Transcription and summarization for complex technical claims

Technical claims or compliance-related discussions can be complex, making manual documentation time-consuming and prone to error. Every call is fully transcribed and summarized using AI, with the log automatically populated into the CRM/Ticketing System, ensuring full compliance and eliminating agent note-taking.

Numbers that speak for themselves

23%

One of our customers saw an increase in positive NPS scores by 23% after implementing a WhatsApp deflection solution.

50%

Agents work in the already familiar Microsoft Teams interface and use only one unified platform for all interactions, this streamlined approach accelerates their learning curve drastically.

80%

AI writes the notes, agents solve problems. Dramatically reduce after-call work by letting your agents concentrate on problem-solving while our customized CoPilot bot summarizes calls and creates structured cases.

Ensuring regulatory adherence and data security

Working within the telecommunications industry requires strict adherence to global and local regulatory standards for data privacy and service quality. Luware Nimbus is built on the Microsoft stack, offering an inherently secure, compliant, and open platform for your most sensitive customer data.

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Key customer service metrics and how to improve them

The path to increasing ARPU and improving retention starts with optimizing core contact center metrics, many of which suffer due to outdated technology. Luware Nimbus turns these industry challenges into opportunities for operational excellence.

Only 36–38% of mobile and broadband customer support issues are resolved on first contact, leaving almost two-thirds of interactions incomplete.

How luware can help: Replace your outdated manual IVR with an intelligent CoPilot Agent that accurately identifies customer intent. This upgrade drives First Call Resolution, directly leading to higher customer satisfaction. One of our customers increased their FCR by 22% after implementing this. 

Source: Global Telecommunications Study 2025 (Simon-Kucher)

High rates of stress (87% of employees report high stress) and burnout (74% report having experienced it) among contact center agents are directly linked to process inefficiencies and poor tooling.

How Luware can help: Manual note-taking and updating systems are major contributors to agent stress and high Average Handling Time. Luware Nimbus uses AI to fully transcribe every call and automatically generate a structured summary. This summary is then instantly pushed into your CRM or ticketing system via Power Automate. As a result, agents can focus entirely on the customer, dramatically reducing ACW by up to 80%. 

Common questions about optimizing customer engagement in the telco sector

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How can luware help us reduce customer churn?

By intelligently routing high-value customers to preferred agents, delivering personalized service faster, and ensuring that technical issues are resolved efficiently with context-rich screen-pops, luware significantly improves customer satisfaction and retention.

See it in action

Based on your specific needs we will tailor a walkthrough of the features that will help you the most. 

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