According to a Tempkin Group Study, in the US only 57% of utility customers are satisfied with their experience, lagging behind other industries. Ofgem data for the UK shows that overall customer service satisfaction reached 76% in mid-2025.
How Luware can help: By using Intelligent Call Routing and Transcription/Summarisation, Luware enhances the experience by immediately connecting customers to the right agent with full context. This drastically improves the courtesy and helpfulness of staff (a key benchmark) and helps providers stand out in a volatile market. One of our customers saw an increase in positive NPS scores by 23% after implementing a deflection solution.
71% of utility customers report that proactive service solutions (like outage notifications or personalized energy-saving tips) are important, yet less than half 45% report effective proactive communications from their utility provider. Furthermore, 80% of consumers now prefer digital interactions over traditional methods.
How Luware can help: Luware's Proactive Phone Outreach uses automated outbound workflows via Power Automate to send appointment reminders, post-treatment check-ins, or outage notifications. This shifts the utility from being reactive to proactive, meeting the 71% customer demand for better service and reducing inbound calls for routine updates.
Source: Escalent 2022 Cogent Syndicated Utility Trusted Brand & Customer Engagement™ study
The use of AI in the energy and utilities market is projected to be worth USD 196.63 billion by 2030. This is driven by the challenge of handling spikes in contact volume, particularly from weather-related outages, which affected over 177 million U.S. customers since early 2024. Chatbots and virtual assistants powered by AI are used to handle routine inquiries, freeing up human agents for complex issues.
How Luware can help: The Virtual User/FAQ feature addresses this by autonomously answering routine queries about billing, planned maintenance, or start of term dates. For critical periods, the WhatsApp Deflection feature funnels high-volume, non-urgent calls to a digital queue, making the agent workload more manageable during peak times.
Source: Industry ARC, Artificial Intelligence Market In Energy & Utilities - Forecast(2025 - 2031)