CX for the Energy & Utilities Sector

The energy and utilities sector faces immense pressure to maintain grid reliability while delivering exceptional service during high-stress events like power outages. Luware Nimbus is an intelligent contact center solution that uses AI and automation to ensure critical communications are always prioritized, reducing wait times and strengthening regulatory compliance.

Industry challenges in the energy & utilities sector

The energy and utilities sector is characterized by unique operational demands and intense public scrutiny, making efficient and reliable communication critical for maintaining customer trust and meeting regulatory standards. 

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From bottlenecks and burnout to intelligent engagement for critical infrastructure

Energy and utilities providers face a choice between outdated, fragmented communication systems and a modern, intelligent solution. The table below compares the limitations of the conventional contact center experience with the strategic advantages offered by Luware Nimbus.

Modern IT service platform with Luware

Legacy ITSM

Priority routing for vulnerable customers

Luware automatically checks against CRM data to identify vulnerable citizens and provides distribution priority to ensure they reach an agent quicker. This drastically reduces wait times for those most at risk, ensuring a high level of care is provided promptly.

Rigid, siloed systems

Calls are stuck in long queues or get manually transferred multiple times due to rigid, often disconnected phone systems, frustrating both customers and agents.

WhatsApp deflection during peak demand

When call queues are large, customers are given the option to switch from the voice queue to a WhatsApp interaction, which can be managed by an agent in due course. This offers citizens an alternative communication channel that suits their day.

Ineffective overflow management

During outages or high-demand periods, systems often fail to manage massive call surges, leading to high call abandonment and prolonged wait times.

Automated transcription and summarization

Every customer interaction is fully transcribed and summarized using AI integrations. This information is automatically populated into the CRM/ticketing system, allowing agents to focus on the customer while ensuring all details are logged for compliance.

Manual compliance logging

Agents are required to manually document calls, diverting their attention from the customer and introducing a high risk of human error or missed follow-up tasks.

Intelligent call routing for rapid claims/repairs

A voice bot gathers initial details from the customer using AI/text-to-speech to improve the accuracy of call routing. Calls can be routed based on the last agent, location, or the customer's specific service plan, significantly reducing wait times.

No context for incoming calls

Agents answer calls blind, having to ask the customer to repeat emotionally sensitive or complex information, leading to dissatisfaction and a breakdown of trust.

Centralized omnichannel management

All channels—voice, SMS, WhatsApp, and email—are handled in a single interface that sits natively within teams. This streamlined approach reduces the time and effort agents need to manage multiple modalities.

Reception teams overwhelmed by simple queries

Receptionists and essential staff are tied up answering simple, generic information requests that could be found online or automated, diverting them from critical tasks.

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Energy & utilities use cases

See how intelligent communication keeps the grid running and customers informed during the most critical times.

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Outage management system (OMS) call deflection

When a major power outage causes call volumes to spike, Nimbus automatically gives callers the option to opt out of the voice queue and into a WhatsApp interaction. This helps manage the overwhelming workload for agents and reduces prolonged wait times for unhappy citizens.

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Detect urgency for grid and pipeline issues

Intelligent urgency detection allows the system to identify critical, time-sensitive calls based on keywords or context, like a downed power line or a gas leak, and automatically assign the highest distribution priority. This ensures urgent needs are prioritized and connected to the crisis response team faster. 

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Intelligent routing for technical field support

The voice bot gathers initial details from the field technician, such as location and equipment type, and uses AI to accurately route the call to an agent with the highest skill level on that specific issue or system. Agents answer confidently, knowing the call is related to their expertise.

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Automated transcription for regulatory compliance

Every conversation is fully transcribed and summarized using AI, with the details automatically populated into the CRM/ticketing system. This ensures a complete audit trail for regulatory bodies (like Ofgem or FERC) and removes the burden of manual documentation from the agent.

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AI agent for billing and smart meter data (CIS)

The AI agent connects to the customer information system (CIS) to answer frequently asked questions about billing or smart meter readings autonomously. This dramatically reduces call volumes during busy periods, offering always-on availability for routine data requests.

Numbers that speak for themselves

23%

One of our customers saw an increase in positive NPS scores by 23% after implementing a WhatsApp deflection solution.

50%

Agents work in the already familiar Microsoft Teams interface and use only one unified platform for all interactions, this streamlined approach accelerates their learning curve drastically.

80%

AI writes the notes, agents solve problems. Dramatically reduce after-call work by letting your agents concentrate on problem-solving while our customized CoPilot bot summarizes calls and creates structured cases.

Commitment to Compliance and Security

Our dedication to security goes beyond promises. We provide solutions that meet the stringent requirements of healthcare data regulations worldwide. 

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Improving customer experience metrics in the energy and utilities sector

The energy and utilities sector faces immense pressure to pivot from being operations-centric to being customer-centric, driven by rising consumer expectations and regulatory scrutiny. The ability to manage call volume spikes, provide proactive digital service, and log data for compliance is a key differentiator.

According to a Tempkin Group Study, in the US only 57% of utility customers are satisfied with their experience, lagging behind other industries. Ofgem data for the UK shows that overall customer service satisfaction reached 76% in mid-2025.

How Luware can help: By using Intelligent Call Routing and Transcription/Summarisation, Luware enhances the experience by immediately connecting customers to the right agent with full context. This drastically improves the courtesy and helpfulness of staff (a key benchmark) and helps providers stand out in a volatile market. One of our customers saw an increase in positive NPS scores by 23% after implementing a deflection solution. 

71% of utility customers report that proactive service solutions (like outage notifications or personalized energy-saving tips) are important, yet less than half 45% report effective proactive communications from their utility provider. Furthermore, 80% of consumers now prefer digital interactions over traditional methods.

How Luware can help: Luware's Proactive Phone Outreach uses automated outbound workflows via Power Automate to send appointment reminders, post-treatment check-ins, or outage notifications. This shifts the utility from being reactive to proactive, meeting the 71% customer demand for better service and reducing inbound calls for routine updates. 

Source: Escalent 2022 Cogent Syndicated Utility Trusted Brand & Customer Engagement™ study 

The use of AI in the energy and utilities market is projected to be worth USD 196.63 billion by 2030. This is driven by the challenge of handling spikes in contact volume, particularly from weather-related outages, which affected over 177 million U.S. customers since early 2024. Chatbots and virtual assistants powered by AI are used to handle routine inquiries, freeing up human agents for complex issues.

How Luware can help: The Virtual User/FAQ feature addresses this by autonomously answering routine queries about billing, planned maintenance, or start of term dates. For critical periods, the WhatsApp Deflection feature funnels high-volume, non-urgent calls to a digital queue, making the agent workload more manageable during peak times.

Source: Industry ARC, Artificial Intelligence Market In Energy & Utilities - Forecast(2025 - 2031)

Answering the most asked questions from Energy & Utilities organizations

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