Manufacturing CX: From Product-Centric To Experience-Led

The manufacturing industry is in the midst of a transformation, with customer expectations evolving beyond product quality to demand seamless, efficient, and personalized experiences. By centralizing all your communications in Microsoft Teams, you can streamline operations, empower your workforce, and deliver the exceptional customer experience that drives loyalty and growth. 

Common pain points of inefficient CX management

While product quality remains fundamental, it is no longer enough to compete. This is why manufacturers are facing new pressures to modernize their operations and improve customer experiences.

These unique challenges require solutions that can streamline complex workflows and support a diverse workforce.

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From outdated processes to digital-first solutions

In an industry where customer expectations are higher than ever, legacy systems and fragmented workflows can hinder your ability to deliver seamless service.

The Luware-way

Without Luware

Unified omnichannel platform

Luware centralizes all customer interactions including voice, chat, video, and email into a single hub within Microsoft Teams. This provides a 360° view of every customer interaction and breaks down communication silos.

Fragmented systems and data silos

Customer information is often scattered across disconnected systems like spreadsheets and legacy CRMs. This makes it difficult for teams to collaborate and get a unified view of the customer journey, leading to slow response times and frustration.

Automated workflows and AI-driven efficiency

Automate routine interactions and after-call work, such as summarizing calls and creating structured cases. This frees up agents to focus on more complex, high-value tasks.

Manual and time-consuming tasks

Agents spend hours on repetitive clerical tasks such as manual data entry, follow-up emails, and case updates, which takes time away from customer interaction and strategic work. This often results in a higher likelihood of data entry errors.

Intelligent and skills-based routing

Intelligently route calls and tasks to the most qualified or preferred agent based on factors like skills, caller priority, and agent availability. This minimizes transfers and improves first-call resolution, directly enhancing customer satisfaction.

Inefficient call routing

With outdated telephony systems, calls are often misrouted or bounce between departments, leading to long wait times and a negative customer experience. It’s a challenge to connect a customer with the right expert on the first try.

Empowered field workers

Luware nimbus extends Microsoft Teams with contact center features that empower field workers to stay connected and collaborate with the rest of the organization. This helps them deliver a positive customer experience and can increase revenue.

Disconnected field workers

Field service workers are often overlooked in digital transformation efforts and lack the tools to stay connected with the rest of the organization. This can lead to inefficient on-site support and negatively impact the customer experience.

Comprehensive analytics and insights

Gain in-depth live and historical reporting on call volume, agent workload, and other key metrics. These detailed analytics provide the data needed to make informed decisions and optimize your CX strategy.

Limited visibility and reporting

Without a central system, it's difficult for management to gain actionable insights into performance. This makes it hard to identify key trends, measure KPIs, and make data-driven decisions to improve service.

No time to read?

Connect with one of our CX specialists to discuss your challenges and discover how our solutions can help you achieve your goals.

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Talk to an Expert

Our customers are our best advocates

See how manufacturers like Sensirion are transforming their customer experience by modernizing their communication and streamlining their operations with Luware solutions.

The Luware Solution replaced an expensive and time-consuming on-premises solution, freeing up the IT department from constant maintenance and allowing receptionists more flexibility and autonomy.

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"Our receptionists work with the telephony solution on a daily basis, so it was important for us to find a suitablesolution that meets their needs, satisfies them, and fits into our company's IT strategy."

Marino Lauber
Head of Global IT Client Services

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How to improve B2B customer experience

In the fast-paced world of manufacturing, efficient communication is key to success. Our solutions help you streamline complex workflows, connect your entire workforce, and deliver a superior customer experience that builds trust and loyalty. 

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Empower field workers and streamline on-site support

Field workers are often disconnected from internal teams, lacking the digital tools needed to be effective and leading to lost revenue and poor customer experiences. Luware Nimbus extends Microsoft Teams with contact center features that empower field workers to stay connected and provide seamless on-site service. 

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Enhance global support and reduce downtime

Downtime is a major cost factor for manufacturers, and customers need to reach technicians quickly for fast resolutions. Luware Nimbus automatically routes calls to the most qualified or preferred technicians, reducing machine downtime and improving first-call resolution.

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Automate support for sales reps

Internal support desks are often overwhelmed with frequent requests from field reps about order status, samples, and territory access. A virtual user can be used to converse with reps and provide relevant advice without the need for a direct call to an internal support desk.

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Provide a single source of truth

Without a centralized system, customer information is often scattered across different platforms, leading to fragmented communication and slow response times. Luware Nimbus centralizes all customer interactions, providing a unified view of the customer journey for better collaboration and more efficient service. 

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Centralize and optimize the reception

The front desk is a critical hub, handling a high volume of calls and acting as a central point of contact for employees and customers. The attendant console offers a live view of employee presence and calendar availability within Microsoft Teams, enabling receptionists to quickly and accurately route calls, reducing call bouncing and improving the customer experience.

Guarantee of quality and security

Industry Accreditations & Partnerships 

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Why manufacturers should invest in CX

Companies excelling in CX grow revenue 80% faster than their competitors.

Investing in an integrated all-in-one CX solution like Luware is a direct path to a strong return on investment.

Source: Netsuite

86% of B2B buyers are willing to pay more for a better experience, particularly in high-value categories.

Luware helps manufacturers deliver this premium experience by addressing key pain points that impact revenue.

Source: Superoffice

Answering top questions about Luware’s solutions for the manufacturing industry

Here are answers to some of the most common questions we hear from manufacturing companies looking toimprove their customer experience and streamline operations.

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How does Luware help improve customer experience in manufacturing?

Luware improves CX by centralizing all communication channels—voice, chat, video, and email—into a single platform within Microsoft Teams. This unified approach breaks down data silos and provides a 360-degree view of every customer interaction, enabling your teams to deliver faster, more informed, and personalized service.

How can Luware help reduce downtime and improve field service?

Luware empowers field service workers by extending Microsoft Teams with the contact center features they need to stay connected to the rest of the organization. This helps them get the right information and support quickly, which leads to more efficient on-site service and less downtime for your customers. 

Does Luware integrate with our existing business systems?

Yes. Luware Nimbus is designed to integrate seamlessly with your existing CRMs and other third-party systems using Power Automate. This allows your teams to access customer data and information without having to switch between different applications, creating a single source of truth and streamlining workflows.

How does Luware support a globally distributed manufacturing team?

Luware's solution is built on Microsoft Teams, which allows your teams to work from anywhere, on any device. You can also use features like skillsbased routing and multilingual support to ensure customers are always connected with an agent who can assist them, regardless of their location or language. 

See it in action

Get a tailored walkthrough of how our CX solution integrates with your existing technology to streamline service delivery and improve efficiency.

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